The "Terry Swartzberg" referred to is the Munich-based, prize-crowned international journalist, now well into his third decade of writing on business, technological and environmental matters for the International Herald Tribune, Forbes and other leading publications.
A few years ago, German TV and radio made a startling discovery: Swartzberg can do more than write. He is also a stimulating, effective speaker. The news of this discovery has spread steadily ever since. The list of clients using Swartzberg to pep up and "professionalize" their events now includes the municipality of Munich, European Union's Directorate 11, Germany's ministry of the environment, Baden-Württemberg's ministry of economic affairs, the Vienna Business Agency, the FAZ and the Lake of Constance Tri-Country Chamber of Commerce.
Outside observers credit the increasing use of Swartzberg's services to his broad range of expertises and to his linguistic skills. He is a native speaker (of English), has a perfect command of German and is fluent in French.
Swartzberg GmbH: our services Swartzberg
Seminars Perfect for any state, region and community wishing
to get more investment from the USA and the rest of the world. International PR: Perfect for companies wishing to boost their share
price and for communities and regions striving to get more inward
investment.
and on conducting international public
relations
educational and PR events
New for 2007
Asian investment in Europe:
forecasts and fallacies
The wave of Asian investment has finally reached Europe. Growing at a
50% annual clip, the number of Asian-owned tech companies in Europe
reached the 885 mark by the end of 2004.
This rate is being maintained in 2005, reveals a recent poll of the
1500 top Asian techs. Fully 47% of them plan on entering or expanding
their investments in Europe in 2005. These numbers are dazzling the
eyes of Europe's business development authorities, which have made
China, Taiwan, India and other fast-growing countries regular ports of
call.
Several words of caution for the authorities. The wave of Asian
investment is showing an unprecedented volatility. Companies are
extremely sensitive to changes in costs and markets, and react to them
by closing down or transferring subsidiaries.
This seminar presents strategies enabling you to secure your share of
this voluminous and volatile wave of inward investment.
Speaking high-tech investment like a native
The world's high-techs are flocking to set up production, distribution
and research subsidiaries outside the country. Once started up, these
subsidiaries soon start creating large number of jobs for the regions
in which they are located. Such subsidiaries largely explain the low
rates of unemployment and fast paces of innovation being recorded by
the southern UK, Bavaria, the Netherlands and other centers of US
high-tech investment in Europe.
In this seminar you learn about America's high-tech community, where
its major clusters are located in the USA, and how it goes about
investing abroad. You learn how best to contact these companies and to
pitch your area to them. This seminar presents a wealth of practical
information and recent, successful case studies.
ten mistakes Germans keep on making
Germany's companies are long-term growth champs. Germany itself is
comprised of dozens of attractive, successful regions and communities.
Yet these facts remain unknown to the outside world, forty years of
intensive public relations work notwithstanding.
There are ten reasons why Germany's companies and communities generally
don't have positive images abroad. Shared by Austrians and the Swiss,
these mistakes and failings include a lack of good stories and a love
of Teutonic English. This seminar presents these ten problems, and
shows you how to solve them.
