Swartzberg GmbH: social media commission from Allianz AG
Swartzberg GmbH to create business monthly for state of Bavaria
Product piracy conference receives front-page and prime-time coverage
BMW and the World Bank: new clients for Swartzberg GmbH
Bavaria does it again! New record for inward investment
Swartzberg GmbH: orders from KPMG, Marsh and Munich's financial initiative
Swartzberg GmbH: American marketing campaign for Brandstock
Swartzberg speaks on the German economy for the Universities of California and Wisconsin
New investment record for Bavaria
Further strong rise i n foreign investment in Germany
India's discovey of Europe continues
Another record year of inward investment in Germany
Now out
Top Asian techs: investment in Europe
The new study from Swartzberg GmbH

Record investment in Bavaria

Newest from Swartzberg GmbH: America’s hottest retailers

“Foreign Companies in Germany”

New from Swartzberg GmbH
Story bank for municipality of Munich

Swartzberg Speaks ...
at Roland Berger Day

Number of foreign high-techs in Munich sets new record

New study from Swartzberg GmbH on American companies in Bavaria

After Foreign high-techs in Germany,
Swartzberg GmbH’s newest market report:
Attracting high-tech investment: three successful strategies

More than 100 new foreign high-techs in Bavaria

Swartzberg GmbH creates one of world's five best annual reports

Swartzberg GmbH creates the largest development-site in Germany

Allianz AG,

one of the world’s largest financial services companies, has commissioned Swartzberg GmbH with the re-engineering of its principal in-house social media platform. Encompassed in the commission are a front-end redesign, the establishment of new content interfaces, and the generation of traffic and content.


Setting forth a 21-year working relationship, Invest in Bavaria has given Swartzberg GmbH a major commission. It entails:

Munich, January 28, 2010 The creation of _BusinessBavaria_ (previously a quarterly) on a monthly basis, in German, English and French. Comprised in this is the formulation of outline, researching and writing of content, and securing of photographs and other images. These and other articles generated by Swartzberg GmbH will form a major part of the content disseminate by Invest in Bavaria (the state's business development agency) and by Bavaria's Economics Ministry, its corporate parent. Swartzberg GmbH will also handle the ministry's news scouting, evaluation and dissemination activities. Swartzberg GmbH also provides investment facilitation, translation and other services to Invest in Bavaria.


Product piracy conference receives front-page and prime-time coverage

Held on August 11, 2008 in Munich, the conference was staged by Germany's Anti-Product Piracy Association, founded in 1995, and the spearhead of the country's fight to stop the counterfeiting and plagiarizing of products since then.
The Association commissioned Swartzberg GmbH with the formulation of the conference's thrust, the organization of the even, and with the handling of the media and membership recruitment work. Terry Swartzberg moderated the event, which was covered by Germany's two main public-sector networks, by the Financial Times, the Süddeutsche Zeitung, a wide range of news portals, and other major media.
The event premiered the Product Piracy Atlas, which was based on the first systematic polling of manufacturers in Germany as to their experiences with product piracy, and their efforts to combat it.
For further information: www.vbp.org




BMW and the World Bank: new clients for Swartzberg GmbH

(February 28'th , 2008) Swartzberg GmbH has been commissioned by BMW's in-house media agency with the creation of a series of four brochures on golf and sponsorship.
The commission comes four weeks after Hauska & Partner International Consultants, the renowned Viennese agency, called upon Swartzberg GmbH to handle important parts of a World Bank-financed project.
The project is intended to further the development of Serbia's ICT community. To that end, Swartzberg GmbH has created a world-spanning database and is conducting an outreach to the world's IT journalists and investors on behalf of SIEPA, the Serbian Investment and Export Promotion Agency.
Also entailed in this commission are the creation of press kits in English and German, and the organization and facilitation of an event at CeBIT, the world's largest technology trade fair.




Bavaria does it again! New record for inward investment

(December 21. 2007) As of December 15, 2007, Bavaria was home to 1418 foreign-owned technology companies. That's the most ever recorded for any state in Germany or region in Europe, reports the tenth installment of the ForCom Bavaria Report, compiled and published every December by the Munich-based Swartzberg GmbH.
The causes of this influx are manifold. Companies which had relocated production and technical service provision operations to sites in central and eastern Europe and to Asia are re-relocating them to Bavaria. In sharp contrast to these former favorites, Bavaria offers stable operating costs, reliable and high-capacity energy support, transport and communications infrastructure.
Another key factor speaking for Bavaria is its top-ranked universities of technology and research institutes. They anchor regenerative energy/environmental technology, imaging, life sciences, aerospace and automotive clusters providing the world with many of its innovations and improvements. The wish to work with these clusters has led many of the worldÕs technology bluechips to set R & D centers in Bavaria.
Fastest-growing significantly-sized (more than 20 companies in the state) countries of investment in Bavaria in 2007 were the Netherlands (+31%), Great Britain (+28%--in a comeback), Italy (+26%), Switzerland (+16%), Japan (+13%), Sweden and France (+12% each) and the USA (+11%).
The only country experiencing a decline was Finland, whose drop from 28 to 26 was caused by a wave of consolidations and takeovers. As has been the case throughout the ten years of the ForCom Bavaria report, American companies constituted the largest group of investors in Bavaria's technology sector, with 643 companies (2006: 580), followed by Japan (112, 99), France (106, 95), Great Britain (91, 71) and Switzerland (82, 71).

Need for clean and abundant fuels
and technologies fuels move to Bavaria

Skyrocketing energy prices and growing concerns about climate change led to dramatic increases in investments in Bavaria's energy (55% rise in number of foreign-owned companies in the state) and environmental technologies (+41%) sectors. Other fast-growing sectors included transport systems (+40%), imaging (and specifically laser-based systems) and multimedia (+33% each), aerospace (31%), communication systems and high-tech services (each +23%).
The largest technological sector of foreign investment in Bavaria remains perennial leaders IT (2007: 419 foreign-owned companies; 2006: 410, +2%), life sciences (154, 133, +16%), automotive engineering (124, 105, +18%), industrial technologies (119, 105, +13%) and electronics (119, 112, +6%).

Nuremberg keeps on growing fast,
Munich remains dominant

As had been the case in the previous two years, 2007 was a year of strong growth for Bavaria's two largest metropolitan areas. As of the end of 2007, 927 foreign-owned technology companies were located in Munich, a rise of +8% from 2006. Munich thus accounts for nearly two thirds of all foreign investment in Bavaria. With a rise of 13% to 447 foreign-owned technology companies, Munich outgrew the rest of its metropolitan area. Over the previous few years, Nuremberg had transformed itself into one of the world's great centers of communication technologies development. This trend was set forth in 2007, in which the number of foreign-owned technology companies in the Nuremberg metropolitan area rose from 100 to 119. The engine of this growth was the city of Nuremberg, which registered a rise of 23% to 79.

ForCom Bavaria/ForCom Germany
are the only authoritative databases on foreign technological investment in Germany, with over 2300 and 5300 expertly research and maintained entries. Created by Swartzberg GmbH in 1994, the databases were licensed by Invest in Bavaria from 1997-2007.
To license the databases, please contact Nicholas Castor, Business Development Manager, at sayhi@swartzberg.com or (+49-89) 489 51 910.

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Swartzberg GmbH: orders from KPMG, Marsh and Munich's financial initiative

(October 2, 2007) Well known as a creator of customer magazines and Websites, and of high-tech information and marketing campaigns, Swartzberg GmbH is being increasingly called upon to internationalize and translate financial manuals and position papers.

Commissions received over the last few months by the Munich-based company include
an IAS/IFRS compliance manual (KPMG)
a risk management and coverage stewardship report (Marsh)
a series of position papers prepared for the visit to the EU in Brussels by Munich's financial initiative (lead-managed by Bavaria's economics ministry)

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Swartzberg GmbH: American marketing campaign for Brandstock

(October 1, 2007) Swartzberg GmbH has been commissioned with the carrying out of an American marketing campaign for Brandstock. The commission entails the preparation of the campaign materials, the contacting of America's IP managers and attorneys, and follow-up. This commission extends the broad working relationship between the two companies. For Brandstock, Swartzberg GmbH has created a newsletter (Brandnew/Brandstock) and Web applications. Swartzberg GmbH has also relaunched Websites and handled a variety of other assignments.

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Swartzberg speaks on the German economy for the Universities of California and Wisconsin

(May 17, 2007) "Myths about the German economy: why the Germans believe them – why you shouldn't" That was the subject of lectures delivered by Terry Swartzberg on May 17th in Munich to international studies students from the University of Wisconsin-Oshkosh. This event, in turn, followed up on a lecture on the same subject given to MBA students from the University of California-Irvine. To get a précis of the lecture, contact Nicholas Castor, events manager, at sayhi@swartzberg.com

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New investment record for Bavaria

As of December 1, 2005, there were 1206 foreign-owned technology companies in Bavaria. Up 3.8% from 2004's total of 1162, that's an all-time record for Bavaria, and for any state in Germany and in continental Europe, reports a database created and maintained by Swartzberg GmbH for Invest in Bavaria.
The Americans'rediscovery of Bavaria, the ongoing influx of Asian techs in the state and the unflagging interest on the part of companies in neighboring EU countries boosted Bavaria to its new all-time high. Fastest growing sectors were, once more, high-tech services and the automotive industry.
Registering a nearly 60% jump in its number of foreign high-techs (to 87), greater Nuremberg was, for the fourth year in a row, Bavaria's fastest-growing metropolis. At 375 foreign techs, up 16 from 2004, Munich remained by far the number one among cities in Germany and in Europe.
Get set for further records in 2006. In a survey recently conducted, 49% of the state's foreign-owned companies indicated that they would expand their operations in Bavaria in 2006. An equally large number reported plans to maintain the current scale of operations.

Foreign-owned high techs in Bavaria (as of Dec. 1)
2005 1206
2004 1162
2003 1049
Top five: countries of origin
USA 571
Japan 99
France 82
Austria 74
UK 74
Top five: sectors
ICT 395
Life sciences 124
Electronics 108
Industrial technologies 100
Automotive 98

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Further strong rise in foreign investment in Germany

Foreign high-techs continue to purchase German companies and to found subsidiaries in the country at a record pace.
As of January 1, 2006, the number of foreign-owned high-techs in Germany came to 3,151, an all-time record for the country and up 4% over the total as of June 30, 2005.
The foreigners' favorite in Germany remains Bavaria. As of January 1, 2006, the state was home to the headquarters of 1,108 foreign-owned high-techs – equivalent to 35% (June 30, 2005: 37%) of the country-wide figure. The greatest rises were registered by North Rhine-Westphalia (+46 companies), Hesse (+34) and Baden-Württemberg (+22). Fastest-growing state remained Saxony. After doubling its total in the previous year, the state added 12 foreign high-techs – an increase of 30% – during the six-month period.
Largest foreign business community remained America, with 1349, up from June 30,2005's 1311. Largest sector of foreign high-tech investment in Germany is by far ICT, with 840 companies, followed by industrial technologies (391) and the life sciences (338).
Showing its dominance of Germany's inward investment scene, Bavaria is home to 15 of the 17 largest sectors in the country.

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India's discovery of Europe continues

Executive summary
Powered by three bust-out sectors, India's technology community continues to invest strongly in Europe. Areas of focus are Germany, the UK and the CIS (Confederation of Independent States – USSR successor countries).

Generally available summary
The pace of Indian technological investment in Europe, already running strong, further increased in the third quarter of 2005, report a number of key indicators.
The number of Indian companies listed in Foreign Technology Companies in Germany, the database maintained by Swartzberg GmbH and licensed by Invest in Bavaria, increased from 39 to 49 during the three-month period. That was the strongest rise ever recorded for India in the eight-year history of the database.
Accompanied by an equally large jump in the number of Chinese technology companies in Germany, the rise was matched by similarly-sized ones in Russia, Ukraine, Belarus and other CIS countries. Further significant increases in the numbers of Indian technology companies were registered in the UK and France.
These rises brought the number of Indian-owned technology companies in Europe to 205, up from April, 2005's 180, reports Asian Technology Companies in Europe, the database created and maintained by Swartzberg GmbH.

These rises are being impelled by three sectors:

Pharmaceuticals

India has a host of fast-growing pharmaceutical companies. They are thriving on producing generic medicines and intermediates. Several of the companies have purchased undervalued or no-longer-wanted producers in eastern Germany, France and the UK. The success of these takeovers is emboldening their competitors to follow suit, reports Swartzberg GmbH research.
This notwithstanding, Indian pharmaceuticals are most interested in tapping the burgeoning CIS market, which they see as being ideal for their (relatively) low priced products. Over the last two years, the Indian pharmaceuticals have set up marketing networks in the CIS. Expect to read over the next few months about a wave of acquisitions of CIS distribution and manufacturing companies.


Industrial technologies
Much the same story as in pharmaceuticals. After climbing the technology chain, Indian processors of metals have established themselves as automobile suppliers and capital goods producers. As is the case with their Chinese counterparts, Indian industrial techs are on the prowl for companies with exciting technology portfolios and dismal business performance. Prime hunting grounds are traditional industrial areas in eastern Germany, the Midlands and the CIS. The industrial techs are beefing up distribution networks in western Europe by founding flagship subsidiaries.


IT services
First the outsourcing-minded western techs came to Bangalore, Chennai, Mumbai und Ahmedabad. Now Bangalore and co. are coming to the western techs. Already large, the number of subsidiaries set up by Indian IT companies to provide customer-proximate services continues to grow rapidly. This growth extends to both the international giants (such as Wipro, Infosys and HCL) and second-tier newcomers. As these companies have expanded into IT-driven production, processing and logistics systems, we expect this growth to pick up pace in 2006.


Note: This report summarizes research by Swartzberg GmbH. All rights reserved. No citing of findings or data presented may be made without the express consent of Swartzberg Gmbh. This must be secured in writing. Available for purchase is Asian Technology Companies in Europe

To order, please contact
Nicholas Castor
Publications manager Swartzberg GmbH
(+49-89) 489 51 910


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Another record year of inward investment in Germany

Foreign high-techs continue to purchase German companies and to found subsidiaries in the country at a record pace. As of June 15, 2005, the number of foreign-owned high-techs in Germany came to 3,033, an all-time record for the country and up 11% over the previous year's total.

The foreigners' favorite in Germany remains Bavaria. As of June 15, 2005, the state was home to the headquarters of 1,119 foreign-owned high-techs. Up 4% over the previous year, the state's total accounted for 37% (2004: 39%) of the country-wide figure. The fastest-growing states were in eastern Germany. Prime among them: Saxony, which more than doubled (to 39 companies) its total number of foreign-owned high-techs. Strong performances were also recorded by the western states of Lower Saxony (23%), Hamburg (+22%) and Baden-Württemberg (+17%).

Reversing the previous year's trend, American companies, long the major investors in Germany, strongly increased the number of their subsidiaries in the country. June 15,2005's 1311 companies was up 71 over the previous year's total.

It is one of the greatest, if unsung, love stories in European business. Austrian high-techs adore Germany. As of June 15th, 2005, there were 120 Austrian high-techs in Germany, more than double the previous year's figure of 56. The Austrians' favorite base in Germany is Bavaria, the recipient of more than half of the Austrians' investment in the country.

Largest sector of foreign high-tech investment in Germany remains ICT, with 830 companies, followed by industrial technologies (374) and the life sciences (320). Fastest growing sectors were automotive engineering (+43%), material engineering (+35%) and imaging (24%). Showing its dominance of Germany's inward investment scene, Bavaria is home to 15 of the 17 largest sectors in the country.

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Now out
Top Asian techs: investment in Europe
The new study from Swartzberg GmbH

Greater London, the Rhine/Ruhr and the Rhine/Main regions are the top recipients of the wave of Asian investment sweeping over Europe. These areas account for more than a fifth of the 885 subsidiaries founded in Europe by the 1500 top techs from Taiwan, China, South Korea, India and five other Asian countries.

The Asian companies set up subsidiaries at a 50%+ annual clip during the last three years. This rate will be sustained in 2005. Nearly half (47%) of the Asian techs are reporting plans to set up subsidiaries on the continent during the year.

The Asian techs' current favorites in Europe: the Rotterdam and Eindhoven regions in the Netherlands, Germany central and eastern Europe.

These are some of the findings of Top Asian technology companies: investment in Europe, the study released on April 15, 2005 by Swartzberg GmbH, the leading tracker of international investment in Europe.
Also from the Munich-based company: Foreign Companies in Bavaria (since 1997) and Foreign High-Tech Companies in Germany (2001).
Both are licensed exclusively by Invest in Bavaria.


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Record investment in Bavaria

Foreign investment in Bavaria has rebounded to reach a new high, reports a study compiled by Swartzberg GmbH for the state’s economics ministry.

As of December 15, 2004, there were 1162 foreign-owned high-techs in the state.That was an all-time high for Bavaria, for any state in Germany, and for any region in continental Europe.

The rise of 11% over December 15, 2003 was caused by an influx of investment from companies headquartered in Austria, Denmark, Taiwan, Sweden and France.

With 556 high-techs (same figure as in 2003) in Bavaria, the USA remained by far the largest foreign business community in the state. Second and third largest communities: the Japanese and the Austrians.

Fastest-growing sector in 2004 was industrial technologies. Their number increased by no less than 40% in 2004. Also notching strong rises were the automotive engineering, high-tech services and electronics sectors.

Largest sectors of foreign activity in Bavaria remained ICT (with 383 companies, +1%) and the life sciences (125, +2.5%).

In a repeat of previous years’ performances, Nuremberg was the fastest-growing major-sized community. As of the end of 2004, the city of 500,000 was home to 45 foreign high-techs, up 28% over the previous year’s figure.

With 359 high-techs, up a strong 8.5%, Munich remained by far the largest recipient of foreign high-tech investment. Augsburg (+7%)—Bavaria’s third largest city--also registered a good-sized rise.

The question arises: what are all these foreign high-techs doing in the state?
The answer: pretty much the same things as their domestically-owned counterparts, with whom they have made Bavaria is one of the world’s centers of technological development, production and marketing.

Fully 37% the foreign-owned s high-techs maintain R & D centers in Bavaria, with 32% operating production facilities. Fully 50% of the companies use the state as a base for marketing in Germany and in Europe.

For further information, please contact:

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

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Newest from Swartzberg GmbH:

America’s hottest retailers

HVB Immobilien AG, Germany’s largest property owner and developer, has commissioned the Munich-based Swartzberg GmbH with the compiling of

“America’s hottest retailers”.


Entailed in this commission is a report on trends in American retailing, a database and outreach services.


For further information, please contact

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com


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Swartzberg Speaks....at Roland Berger Day

Terry Swartzberg interviews Roland Berger and the members of the new excecutive comittee.

Homecoming at one of the world’s top five management consultants. Once every year, most of the 1,600 or so consultants working at Roland Berger Strategy Consultants flock to Munich for a day of reviewing and planning.

This year’s Roland Berger Day, held at the Munich Arena on January 31, 2004, featured something very new: ‘impromptu’ interviews by Terry Swartzberg of company founder Roland Berger and of his successors at the consultancy’s helm.

Swartzberg was then charged with the fashioning of an image DVD from the presentations given at the five-hour event. In doing so, he worked closely with Roland Berger’s multimedia department and production specialist Evisco.

To order a copy or to inquire further information, please contact:

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

Roland Berger Strategy Consultants

has parlayed industry-leading rates of growth into a top five position among the world’s management consultants. Its team of 1,600 consultants is based in 34 major business centers in 24 countries. The company was founded in 1967 by Roland Berger, who now chairs the company’s supervisory board.

Responsible for running the company is its Executive Board, comprised of Burkhard Schwenker (speaker), António Bernardo, Thomas Eichelmann and Martin Wittig.

For further information

susanne.horstmann@de.rolandberger.com
www.rolandberger.com

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Newest study from Swartzberg GmbH:
“Foreign Companies in Germany”

July 1, 2004

Swartzberg GmbH has just completed “Foreign Companies in Germany”. The only one of its kind, this study provides the key facts about Germany’s more than 2,700 foreign-owned high-techs: in which sectors they are active in, and in which states and cities they have invested in.

As in the years past, the study was commissioned by Invest in Bavaria, which owns exclusive rights to it. The study’s information is derived from the dedicated database created in 1996 by Swartzberg GmbH for I in B. The database is maintained on a daily basis by experts in inward investment.

For further information, please contact

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

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New from Swartzberg GmbH
Story bank for municipality of Munich

According to the Financial Times, greater Munich is ‘one of the five hottest centers of high-tech development in the world’.

Profiling the companies and their sectors earning Munich this high praise is going to be the job of the Munich-based Swartzberg GmbH. Consisting of fact sheets and up-to-the-minute articles, the profiles will be disseminated by the city of Munich’s Business Development Agency.

This is but the latest in a long line of commissions given to Swartzberg GmbH by the Agency. Others include “Munich. Because...”, the city’s image brochure; staging and consulting on road shows in the United States; and the writing of Websites.

For a full briefing on Swartzberg GmbH and its exciting customers, please visit
www.swartzberg.com.

For further information, contact

Terry Swartzberg at
(+49-89) 489 51 910
sayhi@swartzberg.com

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Number of foreign high-techs in Munich sets new record

New report from Swartzberg GmbH:
Munich is number one in continental Europe for international high-tech investment.

As of June 1, 2003, Munich was home to 381 foreign-owned high-techs.
That's an all-time record for Munich, and for any city in continental Europe.

These facts are presented in
Munich. Because...., the brochure created by Swartzberg GmbH for Munich's municipal government. Also detailed in the brochure: nearly half (47%) of greater Munich's foreign high-techs are Americans.

High-techs in Munich

June 1, 2003 381
December 1, 2002 373 

Download Munich. Because.... here.
For further information, please contac
t:

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

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New study from
Swartzberg GmbH
for Invest in Bavaria:

629 American companies in Bavaria-97% of them plan on increasing or maintaining the size of their operations in Bavaria

October 22, 2002

Of Bavaria's 629 American-owned companies, 46% plan on increasing and 51% on maintaining the size of their operations in the state. These key findings were presented by Terry Swartzberg at a conference staged on October 22, 2002 in Munich by Bavaria's ministry for economic affairs, transport and technology, along with business development arm Invest in Bavaria and the USA's Consulate General in the city.

The findings were drawn from the "American business community in Bavaria", a study compiled by Swartzberg GmbH for Invest in Bavaria. The study's facts came from the questionnaires sent in September to the state's American companies. One hundred and forty five responses were received.

The main facts:

The American companies give Bavaria a strong overall rating-2.35-on a scale from 1 (best) to five.

The most attractive feature of Bavaria are the access it provides to the German market, the state's quality of life and the high degree of personal and professional security Bavaria provides.

Main points of criticism were the country's tax burden, the need for more financial support and red tape.

The companies' chief reasons for setting up shop in Bavaria: the facts that their potential customers are already here, to be part of the state's high-tech clusters, to live and work in a highly appealing state and to recruit from its highly-qualified work force.

The Americans in Bavaria: the heart of high-tech in Germany

Also presented by Terry Swartzberg at the conference, attended by more than 130 businesspersons, was a depiction of the foreign high-tech scene in Germany.

Highlights

From California, Massachusetts, New York and 37 other states, American companies account for more than half of all foreign-owned high-techs in Bavaria.

Bavaria, in turn, is home to nearly half (44%) of all foreign-owned high-techs in Germany.


For further information, please contact:

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

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"Attracting high-tech investment: three successful strategies"

After Foreign high-techs in Germany,
Swartzberg GmbH's newest market report

August 1, 2002

Which of Germany’s states and sectors have the world’s high-techs invested in?

Which countries are these companies from?

The answers to these questions are found in Foreign high-techs in Germany. Compiled by Swartzberg GmbH for Invest in Bavaria, this was the first study ever made of this critical subject.

The study drew on the database of the same name, put together by Swartzberg GmbH and now maintained for Invest in Bavaria.

The newest offering from Swartzberg GmbH, one of the Europe’s leading providers of international investment information, addresses the next waves of investment in Germany and the rest of central Europe.

"Attracting high-tech investment: three successful strategies",

is available:

  • In training session (three hours)
  • In study and related database: “One hundred hot high-techs”

For further information, please contact:

Swartzberg GmbH
Terry Swartzberg
(+49-89) 489 51 910
sayhi@swartzberg.com

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More Than 100 New Foreign High-Techs in Bavaria

Number of foreign high-techs in Bavaria breaks the 1000 mark in 2001

December 9, 2001

Key finding: Bavaria is much more than a base of distribution for the state's foreign-owned high-techs, with 70% of them maintaining production, R & D, logistics or service provision facilities in the state.

Foreign high-tech companies continued to flock to Bavaria in 2001. The number of foreign-owned high-tech* companies in the state came to 1029 as of December 18, 2001, up 11.1% from December, 2000's figure of 924.

American companies maintained their steady pace of company start-ups and takeovers in Bavaria. The number of US-owned high-techs in the state rose 3.2 %, going from 588 to 607, or 59% of the database total.

The fastest-growing major-sized foreign business community in Bavaria was that of Israel, with the number of companies from that country increasing from 6 to 18. Sweden (14 to 24 companies), the UK (46 to 70), and Switzerland (26 to 36) placed second through fourth in the category of fastest-growing.

Consolidating its holding on second place in the country rankings was Japan, with 88 high-tech subsidiaries (+7.3%) in Bavaria. All told, companies from 27 (2000: 24) nations own high-tech subsidiaries in Bavaria.

Strong growth of investment in industrial technologies, measurement and control systems and B2B services

The ICT sector remained the largest object of foreign investment in Bavaria in 2001. The number of foreign-owned ICT companies in the state went from 392 in 2000 to 471, equivalent to 45.7% of the state's total. The 20.2% rise turned in by the ICT sector was, however, eclipsed by such fast-growers as industrial technologies, which registered a 107.4% increase in size (from 27 to 56 companies), measurement and control technologies (+85.7%, 14 to 26), and B2B services (77.3%, from 22 to 37).

Second largest sector remained life sciences, with 98 companies. This represented a rise of 19.5 % . Third highest: electronics, with 96 companies.

Location of preference: Munich

As befitting one of the five hottest high-tech clusters in the world, metropolitan Munich remained the hub of foreign investment in Bavaria. The number of foreign high-techs in the region rose a strong 18.3% to 708-equivalent to more than two thirds of the total. Munich itself was the fastest growing major-sized community in the state, recording a 31.7% rise, to 386 companies. Number two and three were Unterschleißheim (+27%, to 47 companies) and Ismaning (+18.3%, to 71 companies).

Continuing previous trends, greater Nuremberg's total of 40 enabled it to remain Bavaria's second largest cluster of foreign high-tech investment.

Key finding: full-fledged operations in Bavaria

The survey also revealed that the trend of transforming foreign high-tech subsidiaries into full-fledged centers of production, R & D, technical service and logistics provision is setting itself forth.

Fully 30% of all companies responding engage in manufacturing, with technical service provision and R & D being listed (multiple listings possible) in 22% and 19% respectively of the cases. Number one activity is distribution, with 70% of the foreign high-techs selling their products from their subsidiaries in the state.

*High-tech companies are ones which earn the majority of their sales from the manufacturing of products or the supplying of high value-added components and services to the ICT (information and communication technologies), electronics, microelectronics, life sciences, automotive and 17 other sectors listed in our database.

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Swartzberg GmbH creates one of world's five best annual reports

September, 2001

Each year, Belgium's e.com ranks the annual reports put out by the world's top 800 companies. Five companies were awarded the top, A+ grade in 2001's rankings.

Among them: Infineon Technologies AG. Its fifth place was particularly significant, as it was the highest mark ever achieved by a German company. Next highest in this year's rankings: Bayer, ranked 24th. It was also by far the best grade awarded to a start up. FY 2000 was Infineon's first year of operation.

Working closely with Infineon and its agencies, Swartzberg GmbH conceived and wrote the annual report's content.

This is just the latest of Swartzberg's publications to be awarded top marks. In late 1999, Bavaria in the News (published by Bavaria's ministry of economic affairs) was named 'best foreign promotional publication' by an American trade magazine. Written by Swartzberg GmbH for Germany's environment ministry, Common Ground has consistently received top grades in readership surveys.


For further information, please visit
www.infineon.com/news/press/109_120e.htm

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www.messestadt-riem.com
goes on line


Germany's largest development gets a very versatile Website

One of the largest and most ambitious city-sites in Europe went on-line on March 5, 2001.
In a ceremony presided over by Gabriele Friderich, head of the municipality of Munich's department of urban affairs, www.messestadt-riem.com was launched. The ceremony was held in the residents' center of MS Riem, whose 550 hectares are going to be home to 16,000 residents and companies employing 13,000 persons.
Already resident in the park are some 70 companies and 1,600 persons. Among the companies is Messe München GmbH, which owns and operates the city's fairgrounds and International Congress Center Munich. Accounting for a total investment of DM 2.7 billion, these facilities are located in the heart of MS Riem. Coming soon to MS Riem will be Europe's most important garden exhibition and Munich's second largest mall. The exhibition will be held in 2005 on the district's green areas, which account for close to half of its total expanses. The mall will join a wide range of office and corporate headquarters buildings now being completed in the district's six business parks.

What makes www.messestadt-riem.com unique

It is in English and German. The Websites created for Germany's communities generally feature a few texts in English. All of the key texts in www.messestadt-riem.com are in both languages
It serves all of the needs of every group living, working and interested in MS Riem. The Website features over 200 pages of proprietary content. These are provided in six dedicated sub-Websites:
- A place to do business
It provides all of the information needed by investors
- A place to live in
It tells persons looking for new homes why they should move to MS Riem, and how to go about doing so
- A place of neighbors
This is where MS Riem's residents get the information they need on their community - and get in touch with each other
- A place to visit and see
This lets visitors see what the district looks like.
- Newsdesk
It gives up-to-the-minute, comprehensive briefings on every aspect of the development of MS Riem
- Market square
This is where MS Riem finds products, services, housing and employment
www.messestadt-riem.com was realized by Swartzberg GmbH, the Munich-based providers of content creation services, acting on a commission from Dr. Rudolf Huber Media Professionals. The latter has been charged by the municipality of Munich with the facilitating of MS Riem's communication. For Dr. Huber, Swartzberg GmbH has also staged Internet introduction courses for MS Riem's residents, whose new homepages have also been created with the help of the company

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